The Philippines: Top Ten Destinations
I. OBJECTIVES:
To engage the services of a creative agency capable of providing all the
requirements needed for the development and production of audio-visual
presentation materials for webcast of Team America. This medium is being
produced to support Team America’s goals in helping the Department of
Tourism (DOT) increase tourist arrivals through marketing and promoting to
the US based travel agents.
II. SCOPE OF WORK:
1) Research
2) Script writing
3) Storyboard
4) Shooting
5) Recording
6) Music
7) Editing
III. CREATIVE GUIDELINES:
1) Overall ‘look and feel’ should inject elements of the current running
campaign – “It’s More Fun in the Philippines” campaign for cohesiveness
while upholding a definitive character of featured destinations
2) Program flow should be able to present and sell to the travel agents and
their millennial target groups – the Philippines’ Top Destinations
3) Segments should include the following:
– Introduction to the webinar series (attaché talking heads)
– Top 10 Destination Highlights (Scenic Spots and Activities)
– Infographics (World Map vis-à-vis USA Map, Philippine Map, International
Gateways and Destinations – Preferably the National Carrier – PAL’s routes)
– Presenter’s Profiles for Q & A (Still Photo and character generated
IDs)
– Closing
Optional:
• Forthcoming Webinar Billboard
• Bumpers: DOT TVC and PAL TVC
NOTES:
• DOT to validate the copy text presented to ensure the veracity of data /
information
• DOT to provide access to existing photographs (agency to charge
additional image bank expenses when necessary)
IV. MADATORY INCLUSIONS:
1) Copyright clause: Produced by the by the DOT NY Office © 2018 All Rights
Reserved
2) Complete contact details of Team Americas (LA, SFO and NY)
3) Its More Fun in the Philippines Logo
4) DOT logo
V. COVERAGE:
TOP TEN DESTINATIONS:
1) Manila
2) Baguio / Banaue
3) Ilocos
4) Puerto Galera
5) Palawan
6) Boracay
7) Cebu
8) Bohol
9) Davao
10) Siargao
VI. AVP SPECIFICATIONS:
1) Running time – 10 to 15 minutes
2) Script to Screen
3) High Definition (HD)
4) Webcast & Broadcast Quality
VII. DELIVERABLES:
Supplier to deliver the following requirements on January 15, 2018:
1) 1 set, 10 to 15 minutes webinar AVP for webcast / streaming
2) 1 set, 3 to 4 minutes edit down version for playback ( for use at
presentation meetings)
VIII. ELIGIBILITY REQUIREMENTS / QUALIFICATION OF BIDDERS:
1) Reputable creative advertising agency with at least 5 years experience
in business
2) PhilGEPs member
3) With an extensive background specializing in Philippine travel and
tourism communications and video productions
IX. APPROVED BUDGET:
The development and production of the 2017 New York Office Marketing Budget
amounting to FOUR MILLION FIVE HUNDRED THOUSAND PESOS ONLY (Php 4,500,000.00) or equivalent to NINETY THOUSAND DOLLARS ($90,000.00).
X. SCHEDULE OF DELIVERIES & PAYMENTS:
| RELEASES | PARTICULARS | % PER CONTRACT PRICE | AMOUNT |
| First Tranche | Upon Signing of Contract | 75% | $ 67,500.00 |
| Second Tranche | Upon submission and completion of requirements | 25% | $ 22,500.00 |
XI. PAYMENT PROCEDURE:
Government procedure – Send Bill Arrangement
XII. EVALUATION PROCEDURE:
The winning bid shall be selected not solely based on the amount of bid but
the DOT NEW YORK OFFICE shall also consider the creative presentation,
coverage and content of the proposal for the above requirements.
XIII. CONTACT PERSON:
Susana J. Del Mundo
Tourism Attache
Department of Tourism – New York