Category: News & Media

Beautiful Destinations, Tourism Philippines team up for a pioneering partnership in Asia

Beautiful Destinations, Tourism Philippines team up for a pioneeringpartnership in Asia New York (May 9, 2016) – For the first time in Southeast Asia, a national tourism organization teams up with the award-winning creative technology agency, Beautiful Destinations, which built the largest travel and lifestyle portfolio on Instagram and Snapchat. From 11 – 24 May 2016, the Philippine … Continue reading “Beautiful Destinations, Tourism Philippines team up for a pioneering partnership in Asia”

Beautiful Destinations, Tourism Philippines team up for a pioneering
partnership in Asia

New York (May 9, 2016) – For the first time in Southeast Asia, a national tourism organization teams up with the award-winning creative technology agency, Beautiful Destinations, which built the largest travel and lifestyle portfolio on Instagram and Snapchat.

From 11 – 24 May 2016, the Philippine Department of Tourism (PDOT) is bringing in to the country five (5) of the biggest influencers from the Beautiful Destinations team who will capture destination images and videos in a unique perspective and curate them in a way that will drive interest amongst its followers and inspire them to visit the Philippines.

The team from Beautiful Destinations will be composed of its Founder and CEO, travel social media expert, Jeremy Jauncey; Head of Brand Partnerships and celebrated travel drone pioneer, Tom Jauncey; Community Manager and London’s top Instagram travel photographer and videographer, Jacob Riglin; world-renowned iPhone-only photographer James Relf Dyer; and the videographer for American DJ duo – The Chainsmokers, Sam Kolder.

Some of the top Philippine destinations that the team will travel to include Cebu, the first Spanish settlement in the Philippines and home to some of the country’s most iconic heritage spots; Bohol, home of the world renowned Chocolate hills and the world’s smallest primate, Tarsier; Palawan, the title-holder for the World’s Best Island according to Conde Nast Traveler; Manila, which was included by travel publication “Lonely Planet” among Asia’s coolest cities; and Pangasinan, home of the Hundred Islands Natural Park.

The Beautiful Destinations team will share moments throughout each day of the trip on the Beautiful Destinations Snapchat, Instagram, and Facebook, as well as the PDOT’s Instagram and Facebook accounts, reaching more than 10 million followers around the world. The videos will also stream outside the Philippine Center at 556 Fifth Avenue, New York, giving passersby a glimpse of the teams’ daily adventures in Cebu, Bohol, Palawan, Pangasinan, and Manila.

In Manila, the PDOT will host an InstaMeet between the Beautiful Destinations team and local travel and lifestyle influencers from the Philippines whose photos have been featured on the Beautiful Destinations Instagram page. The meet will provide a platform, both to
the local and foreign travel influencers, to exchange insights and ideas about photography, travel, and lifestyle. Some of the local influencers invited include celebrated Cebuano furniture designer Vito Selma, Filipino backpackers, and photographers Jaypee Swing and Rod Ruales.

“Advertising is evolving away from an art of interruption and towards an art of inclusion. We’re showcasing living, breathing, destinations stories in real time and are incredibly excited about partnering with the Philippines Department of Tourism to harness the power of Instagram & Snapchat,” said Jeremy Jauncey, Beautiful Destinations Founder and
Chief Executive Officer. Jauncey added that “Shooting what we call social-first content prioritizes unique perspectives shot by social media experts, that captivate travelers in a much more genuine way than content typically shot for print and broadcast campaigns.”

“With the highest percentage of its population highly active on social media compared to any other country, the Philippines has been dubbed as the social media capital of the world. On many occasions, the PDOT would leverage this strength by utilizing social media in most of our campaigns. Social media has, in fact, allowed us to be a gamechange in the tourism industry through our It’s More Fun in the Philippines campaign, whose central strategy is executed and propagated by millions of active, enthusiastic Filipinos themselves, who feel they have the power to persuade people to visit their country as tourists,” says Tourism Secretary Ramon Jimenez, Jr.

“As the social media landscape continues to develop at a rapid pace, we have to adapt to changing times in order to stay ahead of the curve. Collaborating with Beautiful Destinations, which has already set the global standard for creating social content, is surely an effective way to make our country’s presence in the digital space more felt by travelers who are highly reliant on social media,” Secretary Jimenez added.

About Beautiful Destinations:

Beautiful Destinations is the award-winning creative technology agency that built the largest travel & lifestyle portfolio on Instagram and Snapchat. More than 10 million followers in over 180 countries turn to Beautiful Destinations for daily travel, food, fashion and lifestyle inspiration. Beautiful Destinations creates “social first” content for brands through smartphone, drone and 360 video technology; using visual analytics to optimize & enhance content, Beautiful Destinations adopts a data-driven approach to creating brand narratives and effective marketing on social media.

1,200 of the world’s most influential content creators ranging from National Geographic photographers with professional equipment, to everyday travelers with their smartphones, are a part of the Beautiful Destinations community. Paired with content creation, the agency has built and managed Instagram and Snapchat accounts for global brands
including Starwood Hotels & Resorts, Airbnb, Marriott International and Food & Wine. For more information, visit www.beautifuldestinations.com or follow: @beautifuldestinations, @beautifulhotels, @beautifulcuisines, @beautifulmatters, @beautifulmenswear (Instagram) and @bdestinations, @bcuisines (Snapchat).

About Philippine Department of Tourism:

The Philippine Department of Tourism (DOT) is the lead government agency in charge of developing the country’s tourism industry as a major socio-economic activity that generates employment, income, and investment for the benefit of the Filipino people. The agency is committed to adhere to the national development goals through the formulation
of policies and implementation of plans and programs that intend to accelerate sustainable development, in addition to positioning the Philippines as a premiere and globally competitive tourist destination for both domestic and foreign tourists. For more information about The Philippine Department of Tourism, visit www.itsmorefuninthephilippines.com

CONTACT:

Nick Schweers
Account Manager
Beautiful Destinations
nicks@beautifuldestinations.com

Armand Lorenze Sapitan
Chief Marketing and Promotions Executive, Office of the Tourism Secretary
Philippine Department of Tourism
ren.sapitan.dot@gmail.com

Zeny C. Pallugna
Officer-In-Charge, Philippine Department of Tourism – New York
pdotnewyork@gmail.com

DoT wooing foreign airlines to fly to Philippines

THE GOVERNMENT is courting British Airways, Finnair and other international airlines to fly into the Philippines, in a bid to attract more foreign visitors. Aside from the two European airlines, the Department of Tourism (DoT) has also invited Japanese low-cost carriers Vanilla Air Japan and Air Asia Japan; Switzerland’s Edelweiss Air; Russia’s S7 Airline; Chinese … Continue reading “DoT wooing foreign airlines to fly to Philippines”

THE GOVERNMENT is courting British Airways, Finnair and other international airlines to fly into the Philippines, in a bid to attract more foreign visitors.

Aside from the two European airlines, the Department of Tourism (DoT) has also invited Japanese low-cost carriers Vanilla Air Japan and Air Asia Japan; Switzerland’s Edelweiss Air; Russia’s S7 Airline; Chinese carriers Spring Airlines and Hainan Airlines; Air India; and Air Canada to participate in a familiarization tour called “Hosted Airline Program.”

Albay boosts sports tourism drive with 4 major events

LEGAZPI CITY—Albay unleashes a grand display of its sports tourism power this year, when it hosts several major international and national events, including the 2016 Albay Xterra Off-Road Triathlon and Le Tour de Filipinas in February, and the 2016 Palarong Pambansa and Mayon 360° Ultra Marathon in April. Gov. Joey S. Salceda said these events … Continue reading “Albay boosts sports tourism drive with 4 major events”

LEGAZPI CITY—Albay unleashes a grand display of its sports tourism power this year, when it hosts several major international and national events, including the 2016 Albay Xterra Off-Road Triathlon and Le Tour de Filipinas in February, and the 2016 Palarong Pambansa and Mayon 360° Ultra Marathon in April.

Gov. Joey S. Salceda said these events are sure to push further Albay’s strong tourism surge, this time powered by international and national sports tournaments, and bring hordes of multinational athletes, and foreign and local visitors alike to the province.

PHILIPPINES: Visit The Philippines 2016

Philippines 2015, the tactical program mounted by the Philippine Department of Tourism (DoT), was not yet over, but already, as announced by DoT director for market development Ma. Corazon Jorda-Apo, Visit the Philippines 2016 was already underway as early as late last year. The announcement was made early December during a press briefing at the … Continue reading “PHILIPPINES: Visit The Philippines 2016”

Philippines 2015, the tactical program mounted by the Philippine Department of Tourism (DoT), was not yet over, but already, as announced by DoT director for market development Ma. Corazon Jorda-Apo, Visit the Philippines 2016 was already underway as early as late last year.

The announcement was made early December during a press briefing at the Stamford Plaza in Auckland, New Zealand following the inaugural flight of Philippine Airlines (PAL) to Auckland via Cairns, Australia on Dec. 2, 2015, the latest in PAL’s growing list of international destinations.

Air talks with three countries readied

The Philippines plans to hold air talks with India, Indonesia and Japan this year to expand traffic rights, the Civil Aeronautics Board said Tuesday. CAB executive director Carmelo Arcilla said the Philippine air panel would confirm the specific dates for the separate air talks with the three countries.

The Philippines plans to hold air talks with India, Indonesia and Japan this year to expand traffic rights, the Civil Aeronautics Board said Tuesday.

CAB executive director Carmelo Arcilla said the Philippine air panel would confirm the specific dates for the separate air talks with the three countries.

Boracay receives more tourists from China, USA

Despite terror warnings, this resort island continues to receive more foreign tourists coming from China, United States of America (USA) and Malaysia. Data from the jetty port administration show that in 2015, Boracay received a total of 1,560,106 foreign and local tourists and overseas Filipino workers. South Korea continue to be at the top spot … Continue reading “Boracay receives more tourists from China, USA”

Despite terror warnings, this resort island continues to receive more foreign tourists coming from China, United States of America (USA) and Malaysia.

Data from the jetty port administration show that in 2015, Boracay received a total of 1,560,106 foreign and local tourists and overseas Filipino workers.

South Korea continue to be at the top spot with 292,174 tourists arrivals; China with 177,926; Taiwan with 57,765; Malaysia, 34,970; USA, 25,403; Singapore, 16,446; United Kingdom, 14,210; Kingdom of Saudi Arabia, 14,210; and Japan with 12,195.

Boracay to sharpen focus on European, American market

BORACAY ISLAND, Aklan — While tourists from Asian region continue to dominate in Boracay, the local tourism office in this island resort aims to focus its promotional activities to attract visitors from other regions this year. Felix delos Santos, Malay chief tourism officer, said Boracay aims to target more tourists from Europe and America. Delos … Continue reading “Boracay to sharpen focus on European, American market”

BORACAY ISLAND, Aklan — While tourists from Asian region continue to dominate in Boracay, the local tourism office in this island resort aims to focus its promotional activities to attract visitors from other regions this year.

Felix delos Santos, Malay chief tourism officer, said Boracay aims to target more tourists from Europe and America.

Delos Santos said there is a big potential for both European and American market to increase this year because they were already among the top visitors in 2015.

International tourism grows above 4% for 6th year

MANILA, Philippines – International tourism has sustained its above-average growth, reaching almost 1.2 billion arrivals for 2015, according to the latest World Tourism Barometer. International tourist arrivals grew 4.4 percent to 1.184 billion and marked the sixth consecutive year of above-average growth, with arrivals increasing an average four percent yearly since the post-crisis in 2010.

MANILA, Philippines – International tourism has sustained its above-average growth, reaching almost 1.2 billion arrivals for 2015, according to the latest World Tourism Barometer.

International tourist arrivals grew 4.4 percent to 1.184 billion and marked the sixth consecutive year of above-average growth, with arrivals increasing an average four percent yearly since the post-crisis in 2010.

DOT goes on US roadshow to promote Cebu

THE Department of Tourism (DOT) 7 is currently conducting a roadshow in four cities in the United States to lure more foreign tourists to come to Cebu via the Philippine Airlines’ (PAL) new direct link between Cebu and Los Angeles next month. The agency, together with three Cebu-based travel agencies and travel operators/representatives from Manila … Continue reading “DOT goes on US roadshow to promote Cebu”

THE Department of Tourism (DOT) 7 is currently conducting a roadshow in four cities in the United States to lure more foreign tourists to come to Cebu via the Philippine Airlines’ (PAL) new direct link between Cebu and Los Angeles next month.

The agency, together with three Cebu-based travel agencies and travel operators/representatives from Manila will market Cebu and the Philippines to Filipino communities and US nationals in Las Vegas, Los Angeles, San Diego and San Francisco from Jan. 29 to Feb. 6.

PH consulate sets tourism ad drive for Super Bowl in SF

SAN FRANCISCO—In time for the Super Bowl in the Bay Area, the Tourism Office of the Philippine Consulate General in San Francisco is offering attractive travel packages to various destinations in the Philippines. In a push to promote Manila, Boracay, Palawan, Cebu, Bohol and Albay, some cable cars, MUNI buses and trains will showcase the … Continue reading “PH consulate sets tourism ad drive for Super Bowl in SF”

SAN FRANCISCO—In time for the Super Bowl in the Bay Area, the Tourism Office of the Philippine Consulate General in San Francisco is offering attractive travel packages to various destinations in the Philippines.

In a push to promote Manila, Boracay, Palawan, Cebu, Bohol and Albay, some cable cars, MUNI buses and trains will showcase the “It’s More Fun in the Philippines” ad campaign to coincide with San Francisco’s hosting of Super Bowl 50, America’s biggest sporting event.

Direct flights between Cebu, LA to bring in more business, tourism for VisMin

Bacolod City (CNN Philippines) — More business and tourism opportunities await the Negros Island Region (NIR) with the start of operation of direct flights from Cebu to Los Angeles in the U.S. and vice versa on March 15. This, according to Harry Inoferio, sales head of Philippine Airlines (PAL), during the Visayas Roadshow in Bacolod … Continue reading “Direct flights between Cebu, LA to bring in more business, tourism for VisMin”

Bacolod City (CNN Philippines) — More business and tourism opportunities await the Negros Island Region (NIR) with the start of operation of direct flights from Cebu to Los Angeles in the U.S. and vice versa on March 15.

This, according to Harry Inoferio, sales head of Philippine Airlines (PAL), during the Visayas Roadshow in Bacolod City on Friday (February 12).

DOT, PAL launch of Cebu-LA flights to boost tourism

MORE foreign tourist arrivals, particularly in the Visayas, are expected starting this year as the Philippine Airlines (PAL) is set to begin its newest international service between Cebu and Los Angeles on March 15. The airline held a Visayas Road Show to launch the non-stop flights between Cebu and Los Angeles at Sugarland Hotel in … Continue reading “DOT, PAL launch of Cebu-LA flights to boost tourism”

MORE foreign tourist arrivals, particularly in the Visayas, are expected starting this year as the Philippine Airlines (PAL) is set to begin its newest international service between Cebu and Los Angeles on March 15.

The airline held a Visayas Road Show to launch the non-stop flights between Cebu and Los Angeles at Sugarland Hotel in Bacolod City Friday.