Marcos Appoints Trade Diplomat Angara-Mathay as Tourism Secretary, Elevating Investment-Focused Approach

MANILA — Ferdinand Marcos Jr. has appointed career trade and investment official Ma. Bernardita “Dita” Angara-Mathay as Secretary of the Department of Tourism (DOT), the Presidential Communications Office (PCO) said Friday, April 10, 2026.

The appointment places a foreign service trade diplomat with experience in investment promotion at the helm of the country’s tourism agency, as the administration seeks to further align tourism with broader economic and infrastructure development priorities.

Tokyo Trade Post and Investment Promotion Role

Prior to her Cabinet appointment, Angara-Mathay served as commercial counselor at the Philippine Trade and Investment Center (PTIC) in Tokyo, Japan, under the Department of Trade and Industry’s Foreign Trade Service Corps.

In that role, she represented Philippine economic interests in trade missions, investment briefings, and bilateral economic dialogues aimed at strengthening commercial relations with Japan, one of the country’s largest sources of foreign investment.

Government investment promotion reports during the period indicated that the Philippines secured approximately ₱51 billion in investment commitments from Japanese firms in 2025, including engagements involving companies such as Koshidaka Holdings, Marubeni Corporation, Sojitz Corporation, and Mitsui & Co. These commitments formed part of broader national investment promotion outcomes.

Tourism Policy Direction Under Review

According to the PCO, the appointment reflects an effort to position tourism as both a destination development sector and a contributor to investment generation, employment, and regional economic growth.

Officials said tourism strategy is expected to be more closely integrated with infrastructure development and regional economic planning under the new leadership, although a formal policy roadmap has not yet been released.

Angara-Mathay succeeds Christina Garcia Frasco, who was earlier reassigned within the administration. Tourism Undersecretary Verna Buensuceso previously served as officer-in-charge during the transition, based on government information.

Transition and Policy Briefings Underway

The Department of Tourism has not issued a formal policy statement under Angara-Mathay as of this writing. Government officials said transition briefings and internal consultations are underway as she assumes leadership of the agency.

Professional Background and Family Profile

Ma. Bernardita “Dita” Angara-Mathay is a Philippine career trade and investment official with experience in economic diplomacy under the Department of Trade and Industry’s Foreign Trade Service Corps. She previously served at the Philippine Trade and Investment Center (PTIC) in Tokyo, Japan, supporting trade and investment promotion initiatives between the Philippines and Japan.

Her work has focused on strengthening market access and investment linkages for Philippine industries through overseas commercial postings.

Angara-Mathay is married to Robbie Mathay, who has been associated with leadership roles in economic zone development, including the Aurora Pacific Economic Zone and Freeport Authority (APECO), based on institutional records.

(Article originally appeared on asianjournal.com / April 11, 2026)

Kulinarya Festival

Join the Filipino-American Association of Portland & Vicinity, Inc. (FAAPVI) as we celebrate culture, community, and connection at our upcoming events—featuring highlights like the highly anticipated Kulinarya Festival and more! In partnership with the Philippine Department of Tourism and Trade, this exciting lineup shines a spotlight on the very best of Filipino heritage, from flavorful cuisine and traditional delicacies to vibrant cultural performances and engaging community experiences.

Whether you’re discovering the Philippines for the first time or reconnecting with your roots, this is your chance to immerse yourself in the sights, sounds, and tastes that make Filipino culture so unique. Bring your friends and family, support local vendors, and be part of a celebration that proudly showcases the warmth, creativity, and diversity of the Filipino community. Come celebrate, connect, and truly Love the Philippines!

White Beach, Boracay #1 World’s Best Beach: Conde Nast 2025

The Department of Tourism (DOT) joins all the travelers worldwide who chose the White Beach, Boracay as the #1 Best Beach in the World for Sunbathing, Surfing and Doing Absolutely Nothing in Conde Nast Traveler’s (CNT) 2025 Readers’ Choice Awards.

With its beautiful scenery, including the 2.5 mile stretch of pristine, powdery-soft, white sand, Boracay is the favorite backdrop for all kinds of occasions and makes tourists come back to the Philippines.

This same year, Boracay, Palawan and Siargao also rank among Asia’s Top 10 Islands in CNT 2025 Reader’s Choice Awards that makes the Philippines more vibrant and a world-class destination for travelers around the world.

#LoveThePhilippines #BagongPilipinas #WhiteBeachBoracay #CondeNastAward2025

DOT urges tourists, ‘Do not cancel your trip to Cebu

MEDIA RELEASE
11 November 2025

CONTACT:
CZARINA ZARA-LOYOLA
Assistant Secretary
Strategic Communications and Public Affairs
czloyola@tourism.gov.ph

The Department of Tourism (DOT) reassures international travel partners that Cebu remains open for tourism. While recent events—including Super Typhoon Uwan, widespread flooding from Typhoon Tino, and the magnitude 6.9 earthquake off the coast of Bogo City—caused localized impacts, core tourism zones and gateways are operational.

Tourism Secretary Christina Garcia Frasco said: “Cebu’s spirit of hospitality remains steadfast. We welcome our guests as we continue coordinated recovery in localized areas—your continued visits sustain jobs, restore livelihoods, and help communities get back on their feet. Together with our partners, we will keep Cebu ready, and open for the world.”

Secretary Frasco added: “We invite our partners to proceed with planned visits and inaugural flights to Cebu. We acknowledge that a few groups have chosen to defer travel, and we stand ready to help them rebook and adjust itineraries. Our foremost commitment is safety; our message is confidence. Cebu is moving forward, our gateways and core tourism areas are open, and together we will turn recovery into renewed growth.”

The DOT clarifies that high-traffic areas such as Cebu City’s business districts and the primary resort corridors on Mactan Island remain open. Impacts have been concentrated in select northern municipalities and low-lying barangays, as well as parts of Camotes.

To reinforce Cebu’s position as a premier international gateway after the calamities, the DOT continues to strengthen the province’s global connectivity through sustained partnerships and market-development initiatives. 

Joint promotional campaigns with leading carriers have widened Cebu’s reach in key foreign markets, while familiarization trips for international travel trade, roadshows in priority source countries, and active participation in major global tourism exhibitions have continued as planned. 

Cebu’s international and domestic lift for the fourth quarter of the year is supported by new and returning routes, including: Firefly (KUL–CEB) Dec 2, Jetstar (PER–MNL) Nov 27, Jetstar (BNE–CEB) Dec 3, Vietnam Airlines (HAN–CEB) Dec 2, VietJet (SGN–MNL) Nov 22, AirAsia (CEB-KUL) and (CEB-MFM) Nov 15, and PAL (CEB–GUM) Dec 16. While some partners have opted to defer activities in light of recent events, the DOT is assisting with rebooking and itinerary adjustments where needed.

The DOT reports that temporary site closures and flight cancellations following the onslaught of Typhoon Tino, affected approximately 1,400 tourism workers.

Philippines bags 6 titles at World Travel Awards 2025

CONTACT:
CZARINA ZARA-LOYOLA
Assistant Secretary
Strategic Communications and Public Affairs
czloyola@tourism.gov.ph

The Philippines once again proved its global tourism prowess after clinching six major recognitions at the prestigious 2025 World Travel Awards (WTA) Asia and Oceania Gala Ceremony held on Monday (Oct. 13).

This year, the country marked its eighth win as Asia’s Leading Beach Destination, highlighting its pristine coastlines and world-famous beaches.

As a strong testament of its thriving marine life and dive sites, the Philippines also claimed its seventh consecutive recognition since 2019 as Asia’s Leading Dive Destination. A back-to-back victory as Asia’s Leading Island Destination was likewise earned, solidifying the country’s place among the region’s most captivating tropical getaways.

Tourism Secretary Christina Garcia Frasco lauded the recognition as a testament to the country’s sustained commitment in further strengthening the industry and the tireless efforts of tourism frontliners and stakeholders across the country.

“These awards reaffirm the country’s place among the world’s premier destinations. More than the recognition, this is a celebration of the people, especially our tourism frontliners—the guides, hospitality workers, weavers, boatmen, and countless others—whose warmth, hospitality, and resilience continue to inspire travelers from all over the globe,” Secretary Frasco said.

“As the Philippine tourism industry continues to capture global recognition, we remain committed to strengthening the country’s position as a top destination of choice. We continue to empower our people with meaningful livelihood opportunities, foster sustainable growth in our local communities, and ensure that every traveler experiences the world-class warmth and hospitality that define the Filipino brand of service with excellence,” the tourism chief added.

The Philippines Department of Tourism (DOT) also earned a global distinction as the Asia’s Leading Tourist Board, recognizing its steadfast commitment to promoting a resilient, inclusive and globally competitive tourism industry.

Several iconic Philippine destinations likewise received individual accolades at this year’s WTA, with Boracay’s back-to-back win as Asia’s Leading Luxury Island Destination and Clark Freeport Zone global recognition as Asia’s Leading Meetings and Conference Destination.

The annual gala ceremony gathered industry leaders and government officials from Asia and Oceania to honor and award excellence across all sectors of the global travel and tourism industry.

Established in 1993 and regarded as the industry’s ultimate hallmark of quality, the WTA celebrates destinations and organizations that set the benchmark for world-class hospitality and tourism.

This Southeast Asian Country Is On the Brink of a Transformation—and It Has 7,600 Islands With Pristine Beaches, Lush Rainforest, and a Rich History

The Philippines is stepping boldly into the future.

A hanging daybed with views of the Philippine Sea at Nay Palad Hideaway, on the island of Siargao.
Credit: Frédéric Lagrange
A hanging daybed with views of the Philippine Sea at Nay Palad Hideaway, on the island of Siargao. Credit: Frédéric Lagrange

Top marks for transparency to whoever named the streets on the Philippine island of Siargao. Tourism Road, the main drag in General Luna, the commercial hub, perfectly describes a place some have dubbed the next Bali. Sunburned Westerners clog the thoroughfare, their rented mopeds spewing gray clouds of exhaust. Displays of surfboard-shaped magnets and racks of tie-dyed T-shirts spill from the storefronts. Cocktail bars and tattoo parlors tout cheap specials and easy access to regret.

Travel + Leisure Readers’ 5 Favorite Islands in Asia of 2025

A stunning island in the Philippines unseated last year’s winner to gain the top spot among readers’ favorite islands in Asia in our annual “World’s Best Awards” survey for 2025.

The islands of Southeast Asia offer a seemingly endless amount of natural beauty that enchant T+L readers. From the crystal-clear waters of the Philippines to the temple-dotted hillside of perennially popular Bali, in Indonesia, to the far-flung archipelago of the Maldives, travelers can find a blend of outdoor adventure, exquisite beaches, and cultural heritage that feels unlike anyplace else in the world.

Boats sit on a white sand beach on Palawan. Jess Macdonald/Travel + Leisure
Boats sit on a white sand beach on Palawan. Jess Macdonald/Travel + Leisure

The Philippines Is Launching a Digital Nomad Visa—Here’s What to Know

On April 28, 2025, the president of the Philippines Bongbong Marcos confirmed the development of the new visa in a government statement. “To further boost tourism and economy in the country, there is a need to establish a legal framework to facilitate the entry of digital nomads in the country, or foreign nationals who desire to temporarily stay in the Philippines while engaging in remote work activities for overseas employers or clients,” he said.

Manila is a popular hub for digital nomads living in the Philippines. Getty Images
Manila is a popular hub for digital nomads living in the Philippines. Getty Images

Following the recent signing of Executive Order No.86 by President Marcos, the Department of Foreign Affairs (DFA) can now issue digital nomad visas to non-immigrant foreigners who wish to live and work in the country for a maximum period of one year.

Philippine Airlines Boosts Connectivity: Manila-Seattle Route to Offer Five Weekly Flights Starting November 2025

Philippine Airlines (PAL) will increase services between Manila and Seattle to five weekly flights from the current thrice weekly service starting November 25, 2025.

Coming just one year after the inaugural launch in October 2024, the expansion reflects the growing appeal of the Philippine flag carrier’s nonstop route to Seattle, which offers the only direct airline link between the Philippines and the U.S Pacific Northwest.

PAL will introduce new Tuesday and Thursday departures from Manila and Seattle from November 25, for an overall five times weekly service operating every Tuesday, Wednesday, Thursday, Friday and Sunday.

Travelers gain greater flexibility to structure their travel plans, with more dates to choose from. These flights offer seamless and convenient connections to PAL’s extensive network across the Philippines, Southeast Asia, North Asia, and Greater China, as well as to numerous U.S destinations via Alaska Airlines, PAL’s service partner. PAL and Alaska Airlines have a frequent flyer partnership that expands travel opportunities for loyal customers. The Alaska Airlines hub at Seattle-Tacoma International Airport is recognized as the largest airline hub on the entire U.S West Coast.

“Our decision to increase frequencies to Seattle highlights the importance of the U.S. market to the Philippine Airlines global network, and in particular the great value of Seattle as a gateway, not just to the Washington and Oregon areas, but to cities across the United States that we can now serve though our ongoing partnership with Alaska Airlines,” said PAL President Mr. Richard Nuttal.

“We are focusing strongly on developing this growing market to help Americans plan their vacation trips to the Philippines and other Asian countries, to open up more opportunities for business to build up commercial activities, and for Filipino Americans to reunite more often with their families back in the home country.”

The planned expansion aims to meet growing travel demand to and from the U.S West Coast and beyond, as part of a long-term investment by PAL to develop business and tourist travel flows between the United States and the Philippines. With Seattle, PAL now serves eight (8) destinations in the U.S. and Canada, offering nonstop flights to New York, Los Angeles, San Francisco, Vancouver, Toronto, Honolulu and Guam.

Moreover, the increase in flights brings a substantial boost in cargo capacity of up to 40 tons per week between in Manila and Seattle, extra uplift that connects to various US states via interline airline and trucking partnerships, further supporting growing trade between the U.S and the Philippines.

PAL operates the Seattle services with Boeing 777-300ER long-range jetliners that accommodates 370 passengers, with 42 seats in Business Class and 328 in Economy Class.

Philippine Flavors sizzle in Netflix’s Somebody Feed Phil

The Philippines’ rich culinary scene and cultural heritage have earned the global spotlight in Episode 7 of the latest season of the acclaimed Netflix travel and food series, Somebody Feed Phil.

Now streaming worldwide, the episode—part of the show’s 8th season—features host Phil Rosenthal’s flavorful journey through the bustling streets of Metro Manila and Cavite. Along the way, Rosenthal samples iconic Filipino dishes, meets passionate locals, and explores breathtaking cultural landmarks, including the historic district of Intramuros.

Department of Tourism (DOT) Secretary Christina Garcia Frasco welcomed the Philippines’ feature on the internationally followed show as a major boost to the country’s growing food and cultural tourism portfolio.

“The Philippines’ inclusion in the acclaimed global series underscores the Department of Tourism’s strategic push under the Marcos administration to position the country as a premier destination for food and cultural tourism, as well as film tourism. By leveraging media exposure, the DOT aims to attract visitors who are inspired by the locations featured in popular shows and films, further enhancing the country’s appeal as a vibrant travel destination,” Secretary Frasco said. 

“Viewers can look forward to a heartfelt and flavor-packed journey through both classic and contemporary Filipino dishes, engaging interactions with local chefs and residents, and breathtaking visuals of iconic landmarks. While this episode offers viewers a delightful introduction through Metro Manila and Cavite, it also serves as an invitation to explore the rich and diverse culinary experiences that await across our many regions,” the Tourism Chief added.

The DOT, under Secretary Frasco’s leadership, has made gastronomy and film tourism top priorities under the National Tourism Development Plan (NTDP) 2023–2028, recognizing their power to elevate the Philippines’ global profile and generate inclusive growth.

Through the DOT’s Office of Film and Sports Tourism and the National Capital Region Office, the Department provided comprehensive support for the filming of the episode in 2024—including logistical coordination, facilitation of permits and clearances, and funding assistance. In October 2024, Secretary Frasco personally welcomed Phil Rosenthal, his wife Monica, and executive producer Richard Rosenthal during their stay in Manila.

“It was a joy to meet Phil Rosenthal, whose signature curiosity and humor brought our food culture to life. From street eats to heirloom recipes, the episode captures the rich flavors and the even richer warmth of Filipino hospitality. Behind the scenes, many hands came together to make this happen—a true collaboration in celebrating what makes the Philippines a tourism destination to love. This feature also supports our efforts to elevate gastronomy tourism as a key strategy—inviting the world to experience the Philippines through the stories, heritage, and heart behind Filipino cuisine. We are grateful to Phil and the team for shining a global spotlight on the heart and soul of the Filipino through food,” Secretary Frasco said in a personal post.

The partnership between the DOT and Somebody Feed Phil’s production company, Lucky Bastards Inc., founded by the Rosenthal brothers, reflects the Department’s commitment to promoting the Philippines through globally recognized platforms and storytelling that resonates with international audiences.

“We are hopeful that this collaboration marks just the beginning of many more opportunities to showcase the Philippines to the world through film, food, and the stories of our people,” Secretary Frasco enthused.

Released globally on June 18, the Metro Manila–Cavite episode has become part of the series’ award-winning legacy as Netflix’s top-rated food travel show in the United States, with accolades including a Critics’ Choice Award and two Emmy nominations.

During his visit, Rosenthal immersed himself in Filipino food culture—starting with taho in Intramuros and savoring renowned dishes like sisig at Trellis in Quezon City, kaldereta and pinakbet at Aling Sosing’s in Makati, and lechon at Grace Park, a restaurant founded by the late culinary icon Margarita Forés. He also stopped by Toyo Eatery for a modern take on Bahay Kubo-inspired vegetables, and took a jeepney ride to a favorite lunch spot with his local driver, Jay.

In the cool highlands of Tagaytay and Alfonso, Cavite, Rosenthal dined at Asador Alfonso, enjoying grilled meats and seafood that fuse Spanish culinary roots with Filipino flair, and visited Chicks ni Otit, a rustic eatery owned by actress Wilma Doesn’t, known for its hearty servings and warm hospitality.

On his official website, Rosenthal praised the country: “If you really want the best of the best, I think you have to come. Because then you get to experience the richness of a culture that embraces its diverse influences and creates the sublime. A unique and undeniably world-class cuisine.”

DOT Awards Amaia House and Lot to Bisita, Be My Guest Fil-Am Winner

MAKATI CITY— The Department of Tourism (DOT), led by Secretary Christina Garcia Frasco, in partnership with Amaia Land Corp., a wholly-owned subsidiary of Ayala Land Inc. (ALI), awarded a brand-new PHP 1.8 million house and lot to Helen Grace Arceo, a Filipino-American nurse from Virginia, USA. The awarding ceremony took place on Wednesday, December 4, at the DOT Central Office as part of the Bisita, Be My Guest (BBMG) program’s ceremonial event.

Helen Grace Arceo, a Filipino-American nurse based in Virginia, USA, expresses her heartfelt gratitude to the Department of Tourism, Amaia Land Corp., Cebu Pacific Air, and all the generous sponsors of BBMG for highlighting the vital role of Overseas Filipino Workers (OFWs) as Philippine tourism ambassadors.
Helen Grace Arceo, a Filipino-American nurse based in Virginia, USA, expresses her heartfelt gratitude to the Department of Tourism, Amaia Land Corp., Cebu Pacific Air, and all the generous sponsors of BBMG for highlighting the vital role of Overseas Filipino Workers (OFWs) as Philippine tourism ambassadors.

“At the heart of the Bisita, Be My Guest program is a movement, an emotion, and the reason that drives us to continue to champion Philippine tourism—love. Love of country, love of family, and love of family values that are so distinctively Filipino,” Secretary Frasco shared, reflecting on the program’s essence.

Arceo, who registered as a sponsor for her husband and invitee, Juan Arceo III, emerged as the grand prize winner during the second BBMG raffle draw held in December last year.

In addition to the house and lot from Amaia Land, she also received a four-day, three-night stay at The Marison Hotel in Albay and international and domestic roundtrip tickets to Legazpi courtesy of Cebu Pacific.

During her testimonial, Arceo expressed her heartfelt gratitude: “I thank the Department of Tourism for having this BBMG incentive program. You know, there are a lot of Filipinos abroad, and we also have foreign friends who have heard about the beauty of our country. It’s really good to invite friends and other foreigners to come and visit. So, thank you for your phenomenal leadership, Secretary Frasco.”

She added, “Thank you very much, Amaia, for this house and lot. I will not have another home to go pag nagbibisita kami sa Philippines.”

Arceo shared how her family enjoyed their travel prize by exploring Albay, reaffirming her role as an ambassador for Philippine tourism: “It’s true that when we’re abroad, we usually say that our country is beautiful. We have well-known beaches, mountains, volcanoes, and so many activities. So, we just say, ‘Hey, let’s go to the Philippines.’ My co-worker really wants to visit the Philippines, so I said, ‘Let’s go!’

The ceremonial turnover of the house keys was attended by Amaia representatives, including Senior Brand Marketing Associate Fatima Villanueva and South Luzon Project Marketing Associate Kathryn Dawn Abella. Also present were DOT Chief of Staff and BBMG Overall Committee Chair Undersecretary Shahlimar Hofer Tamano, BBMG Secretary General Undersecretary Maria Rica Bueno, Assistant Secretary Judilyn Quiachon, BBMG Head Secretariat Atty. Jerilee Grantoza, and members of Arceo’s family.

Secretary Frasco underscored the unique role of Overseas Filipinos in the success of the program, implemented in partnership with the Department of Migrant Workers (DMW) and the Tourism Promotions Board (TPB) Philippines. She emphasized:

“In the many opportunities that we have had to go around the world and around the Philippines to launch the Bisita, Be My Guest program, one thing that I found in common in all of these activations is that I have felt from our fellow kababayans abroad, a very deep love of the Philippines and a longing to come home, as well as this unbridled excitement to share the beauty of our country to family and friends of other nationalities.”

She continued, “Despite all of the challenges that we face, despite the many seasons of life, despite even political issues that surround us, there is one thing that will always unite us, that is our love for the Philippines. Tourism is such a powerful force for good that it has this magnetic power to unite, and it also provides opportunities to bridge cultures from around the world. And the Bisita, Be My Guest is precisely that avenue.”

Other winners from the second raffle draw took home exciting prizes, including stays in iconic Philippine destinations, shopping vouchers, and international roundtrip tickets. The grand raffle draw, scheduled for December 16, will feature additional prizes, culminating in the awarding of a major prize—a condominium unit.

Frasco concluded with a heartfelt message: “We are so very proud of our Overseas Filipinos and our fellow kababayans from around the world, because truly, they are our champions for Philippine tourism, and they continue to be our very effective ambassadors of this campaign to Love the Philippines.”

The BBMG program is an incentivized travel campaign encouraging OFWs and Filipinos abroad to invite foreign friends and relatives to visit the Philippines. Participants earn raffle entries for a chance to win special prizes, including real estate, travel packages, and shopping vouchers. The program also offers discounts and perks through the BBMG Travel Passport and Privilege Card.