(Santa Clara, California) The Philippine Department of Tourism San Francisco sponsored a booth and participated in the Bay Area Travel & Adventure Show at the Santa Clara Convention Center on February 17 -18, 2018. A total of 21,312 people attended this year’s travel show.
Philippine Travel Suppliers and Experts such as Philippine Airlines, Rajah Tours, Mango Tours, NRT Tours Centre, and Pacific Air Leisure enjoined in promoting and selling the Philippines to the thousands of travelers and information seekers during the event.
The Philippine booth highlighted leisure and cultural tourism through the backdrop display of Panglao Island, Bohol, and Intramuros, Manila. To increase brand and destination awareness, brochures, flyers, and promotional giveaways were distributed to event attendees. The booth also promoted the ongoing Bring Home a Friend Campaign and the upcoming 12th Ambassadors Tour to the Philippines from July 9 to 15, 2018, featuring the famous destinations of Cebu and Bohol. The raffle-draw of a free Philippine Airline ticket also drew attention to the booth.
The Travel & Adventure Show is the longest-running series of travel shows conducted in the Top 8 Feeder Markets in the United States, namely: San Francisco Bay Area, Los Angeles, San Diego, Denver, Dallas, Chicago, Philadelphia, and Washington, DC. These travel shows have become USA’s most noted travel events for marketers wishing to reach consumers and travel agents.