Venue for Love the Philippines Brand Activation

TERMS OF REFERENCE

The Philippine Department of Tourism-Los Angeles (PDOT LA) is looking for a venue for Love the Philippines Brand Activation.

Project TitleLove the Philippines Brand Activation
DateJune 28, 2025
Job SpecificationVenue Rental

I. Background

The Philippine Department of Tourism (PDOT), through its Los Angeles Office, will mount a Love the Philippines Brand Activation in the Greater Los Angeles area to generate high-impact exposure for the Love the Philippines brand and attract travelers to the Philippines.

II. Objectives

  • Increase destination awareness and engagement among U.S. travelers by utilizing digital and traditional marketing channels to boost interest and increase awareness of Philippine destinations among Filipino-Americans and non-Filipinos.
  • Drive intent to book travel to the Philippines through immersive experiences and digital promotions by collaborating with partner airlines and hotels to offer competitive and targeted tour products.
  • Establish a strong presence in high-traffic locations across Greater Los Angeles through high-impact advertisement and activation.

Strengthen collaboration with tourism and travel partners in the US West Coast.

III. Capability Requirements

  1. Must be registered or licensed to do business in the USA;
  2. Must be located in the Greater Los Angeles area;
  3. Must be able to provide the deliverables stated herein

IV. Deliverables

  1. Venue (indoor or outdoor) with an area of at least 1,000 sq ft.
  2. Electricity sufficient for LED screen and audio equipment
  3. Water supply
  4. Access and proximity to clean restrooms
  5. In-house security personnel
  6. Assistance in securing necessary permits

V. Budget

The total budget allocation for the above project is Thirty Thousand US Dollars (US$30,000.00) inclusive of all applicable fees (PDOT Los Angeles is tax exempt).

The winning quotation will be based on the lowest proposed bid price and compliance with the required specification of the deliverables.

VI. Payment Procedure and Billing Details

Payment shall be processed upon presentation of invoice and supporting documents.

VII. Contact Details

Please address queries and submit proposals to:
Gerard O. Panga

Tourism Attache, Philippine Department of Tourism-Los Angeles
3250 Wilshire Boulevard, Suite 707, Los Angeles 90010 California, USA
gen@philippinetourismla.org

Proposal must be received by May 21, 2025.

Prepared by:
Genesis Raenani G. Reños
Administrative Officer

Approved by:
Gerard O. Panga
Tourism Attache