I. PROJECT/PURPOSE: 2018 US-WIDE ONLINE NATIVE MARKETING CAMPAIG
II, OBJECTIVES
- To drive online traffic and engagement form strategic US locations with the highest outbound international travel along through online native ads
- To create positive Philippine travel contents on a major US trusted news/content source for geo-targeted affluent Mainstream American Market
III. SCOPE OF WORK/DELIVERABLES:
- Digital services, i.e. digital In-feed native advertising campaign
- Content Creation – 2 sponsored long form content/ article, In-feed and In-articles, ad copy, Webpage custom skin.
- Impression-based buy and guaranteed CTR of least 0.5%
- Contents will specifically target niche affluent internet users (to be discussed_
- Sponsored article must be published and promoted within the website, other local branches and affiliate site
- Duration – 2 months
- Provide proof of performance i.e. post-campaign report to include actual CTR, impressions and clicks source per state.
IV. ELIGIBILITY REQUIREMENTS/QUALIFICATION OF BIDDERS
- Reputable US-base multi-channel media company with strong nationwide influence both online and in traditional media
- Their Digital platform mush generally have affluent US Mainstream market following
V. PAYMENT TERMS/BILLING DETAILS:
- Please address proposal, contract and invoice to:
- Purificacion S. Monlintas
- Philippines Department of Tourism -San Francisco
- 447 Sutter Street Suite 212 San Francisco, CA 94108
- Payment via business check
- Payment Terms – First tranche: Upon signing of contract; Second tranche: upon completion of deliverables
- Payee’s name (What name should we make check payable to?)
- Payee’s billing address
VI. EVALUATION PROCEDURE
The winning bid shall be selected not solely based on the amount of bid. The PDOT San Francisco Office shall also consider the creative presentation. Coverage, marketing value and content of the proposal for the above requirements.
VII. CONTACT PERSON/S:
Name: Alessa Lopez
Phone: (415) 956 4060