RFQ – Terms of Reference (Booth Design, Installation, & Dismantling of the Philippine Booth at the Seatrade Cruise Global (SCG) 2021)



Exhibition Date : September 27-30, 2021 

Exhibition Venue : Miami Beach Convention Center, Miami, Florida, USA 

Location of Phil. Booth: Booth No. 423


   Booth Type : Island Booth (Raw Space)

   Size : 30 feet x 30 feet (900 square feet)

   No of exhibitors : PDOT plus 5 private sector companies


In line with the Philippine Department of Tourism’s (PDOT) Cruise Tourism Development Program, the Office of Product and Market Development (OPMD) Cruise Team will participate in the Seatrade Cruise Global 2021 at the Miami Convention Center, Miami, Florida, USA on September 27 to 30, 2021.  

SCG is the cruise industry’s premier global event which has been running for more than 30 years and offering 360 degree networking opportunity with cruise planners, cruise line executives, 1000 exhibitors and 11,000 attendees from 125 countries. It is the only event guaranteed to bring together every facet of the business including cruise lines, suppliers, travel agents and partners.

SCG also offers an annual conference featuring the industry’s most knowledgeable speakers and the plenary session for the State of the Industry led by the heads of the four largest cruise corporations. DOT will set-up a 30 x 30 feet booth space at the SCG Show that will be shared with the Philippine travel trade partners specializing on cruise travel. Several activities will be undertaken at the Philippine booth to attract more booth visitors.


The PDOT is in need of the services of a well-experienced company engaged in the business of exhibition and display design, and booth construction and dismantling. Preferably, the company shall have previous experience  on cruise and/or tourism-related fairs and exhibitions in the US and/or other parts of the globe.

The set-up of the aforementioned Philippine booth is aimed at attaining the following objectives:

1. To network with major cruise line companies and cruise planners on increasing routes to the Philippines;

2. To maintain an aggressive presence and reinforce destination recall in the global cruise industry; 

3. To sustain collaboration with other Asian countries to promote multiple destinations for cruising in Asia;

4. To be able to achieve the abovementioned objectives, bidders shall submit and prepare a proposed

design and layout for the Philippine booth.


  1. Bidder must submit proposed design as part of this technical bid;
  2. Bidder must either be a US-based or Philippine-based organization with the capability to operate in the USA under US laws;
  3. Bidder must have at least three (3) years of experience in designing and setting up exhibition booths for international and local events, fairs, and exhibitions for travel, tourism or cruise-related events.


Following are the services required by the Philippine Department of Tourism:

A. Booth design

  • The booth design should to showcase the country’s offerings as a fun and unique cruise destination in Asia by featuring iconic elements reflecting the Philippines. It shall highlight the Philippines’ major destinations for cruising through appropriate visual designs and tools. Visuals may be provided by the contractor for approval by PDOT or may be requested from PDOT.  Design should project the government’s efforts for sustainable tourism through cruise while at the same time complementing the DOT’s branding campaign of “It’s More Fun in the Philippines.”

B. Booth Elements/Layout Requirements

  1. One (1) reception counter for PDOT that includes the ff:
  • The new It’s More Fun in the Philippines logo 
  • 2 chairs/bar stools
  • Power outlet
  • Display of exhibitors’ list

2. Five (5) individual information counters for each private sector participant with the ff:

  • lockable cabinets for each company/exhibitor
  • individual company signages/logos 
  • two chairs per information counter
  • electrical outlets with at least two (2) sockets for charging

3. Hanging, distinctive, overhead banner with It’s More Fun in the Philippines logo

  1. One (1) meeting area with appropriate furniture for group business meetings that can accommodate up to 5 guests. The meeting area should not sacrifice activation area/traffic flow
  1. One (1) general storage area that will also serve as coffee/snack area with the ff:
  • Lockable door
  • Working table
  • Two (2) chairs
  • Cabinet with at least four (4) shelves for storing stock promotional materials
  • Hot and cold water dispenser with ample supply of water for the duration of the event
  • Trash bins with ample supply of trash bags for the duration of the event
  1. Other booth stand/pavilion requirements:
  • Large scale photo panels with full-color graphics and destination images
  • Philippine map showing the ports of call in the Philippines, the DOT Branding Campaign logo, and the Asia Cruise Cooperation Logo and the ASEAN Logo. 
  • Four (4) ASEAN logo 
  • Four (4) ACC  Logo
  • One (1) LED TV (at least 43 inches) with USB connectivity. The placement of the TV should be aesthetically done to complement the general design
  • Brochure table-top rack and/or stand type rack 
  • Furniture, fixture, and décors that complement the general theme
  • Strong lighting in general areas to highlight stand visibility 
  • Appropriate plant  decoration and flower arrangement
  • Flooring material/Carpet/Appropriate sheet 
  • All exhibition venue connections and fees (ample supply of electricity, running water, suspensions and permits)
  • Supply, delivery, and installation of all the required materials, amenities, and supplies necessary for the set-up and installation of the booth

C. Booth and overhead banner set-up, installation and dismantling 

  • These activities must conform with the schedule, rules and regulations set by the SCG organizer.

D. All labor including on-site supervision, insurance, and permits should be included in the contract.


July 1 to 29, 2021 – Online announcement and submission of bids

July 30 to August 4, 2021 – Review of bid proposals/Selection of winning bid

August 5, 2021 – Announcement of winning bid

September 24 to 26, 2021 – Booth setup/construction and turnover

September 27-30, 2021 – Exhibition Proper

September 30, 2021 – Egress/Booth dismantling


Total budget allocation for the Philippine Pavilion is USD 67,000 or its Philippine peso equivalent. 


Full payment shall be made after the full completion of the Philippine booth in compliance with the Philippine Government’s budget,  accounting and auditing rules and regulations. 


The winning bidder shall be determined based on the following: a) booth design and aesthetics, b) booth functionality, c) the proponent’s relevant experience, d) conformity with the rules and regulations of the organizers, e) adoption of the It’s More Fun in the Philippines brand, e) projection of tourism sustainability, and f) financial package cost, provided that the amount of bid does not exceed the above total budget and other rules and regulations applicable per Republic Act 9184 of the Philippines. The rating of bidders will be undertaken jointly by OPMD-Cruise and PDOT-New York. 



Francisco Lardizabal

Tourism Director/Attache, PDOT-New York

Philippine Department of Tourism

Philippine Consulate General

556 5th Avenue #1M, New York, NY10036 USA

Telephone: (1) (212) 575 7915  Fax: (1) (212) 302 6759

Mobile: (1) 9173065447

Email: pdotnewyork@gmail.com and fmlardizabal@gmail.com


Jing Esmaña

Head, Cruise Team

Office of Product and Market Development

Philippine Department of Tourism

351 Senator Gil Puyat Avenue, Makati, 1200 Philippines

Telephone: (632) 84595200 local 508 

Email address: jingesmana.dot@gmail.com