I. PROJECT TITLE: SEARCH ENGINE OPTIMIZATION AND WEB MAINTENANCE PLAN FOR A UNIFIED WEBSITE IN CANADA – WWW.PHILIPPINETOURISM.CO
The PDOT Offices in the US has a customized Canada-wide website (www.philippinetourism.co), which is an integral marketing tool providing timely and valuable information about the Philippines for the American market, boost search engine ranking, and drive more traffic to the site by providing relevant and up-to-date information to potential tourists. It will be a platform for the Philippines’ marketing and promotions in Canada. Due to the lack of workforce and technical capability of the PDOT Offices in the US, there is a need to hire the services of a web developer or digital marketing company to provide ongoing support for www.philippinetourism.co’s search engine optimization (SEO) to boost site visitation, stimulate the interest of the Philippine tourism products and services, and build brand equity. SEO will help improve the quality and quantity of PDOT Canada website traffic. As a digital marketing strategy, SEO focuses on the PDOT Canada website presence in search results on a search, such as Google, and uses different tactics to increase site visibility. Meanwhile, content marketing will focus on creating and distributing valuable, relevant, and consistent content to attract and retain an audience that will ultimately drive customers to action.
III. PURPOSE / OBJECTIVES
The Department of Tourism San Francisco (PDOT San Francisco) needs a U.S. or Canada-based company that engages in providing search engine optimization and content marketing for the PDOT USA website – www.philippinetourism.co. PDOT San Francisco aims to attain the following objectives:
- To promote and attract a clearly defined audience to the Philippine website by educating the Canadian market about the Philippines as a destination (e.g., featuring beaches, islands, health and safety protocols, foods, and culture, among others)
- To inspire the Canadian market to dream and plan about the Philippines through the creation and distribution of valuable, relevant, and consistent content (e.g., activities, attractions, and blogs, among others)
- To increase product and destination knowledge that would encourage tourist traffic from Canada to the Philippines; and
- To generate publicity for the Philippines as a holiday and business destination.
IV. MINIMUM REQUIREMENTS FOR A SUPPLIER
- Must be a Canada or US-based company, a duly registered business in the U.S.
- Must have extensive experience (minimum of 5-year experience) in providing website SEO and website maintenance for National or Local Tourism Organization especially NTO’s tourism branding website.
- Preferably with experience in handling the North American market.
V. SCOPE OF WORK/DELIVERABLES
|Scope of Work||Brief Description||Expected Output|
|SEO and Consulting||Review of your current competitive SEO landscape Analyze site for technical issues Evaluation of existing SEO strengths and opportunities|
Extensive Keyword research for a minimum of seven targeted pages with client approval Copy edits for a minimum of 7 targeted pages with client approval Full SEO implementation of the strategy
Implementation of schema markup language as appropriate Prepare recommendations for future SEO projects Duration: 4 months
|Monthly reports detailing changes in rankings and traffic for the length of the campaign Work with the client to create reasonable goals for the website|
Provide clients insights on the results of the Google Analytics and other web analytic tools
|SEO and Content Marketing||Account Strategy Management and Reporting – designate an Account Manager to coordinate services, monitor and conduct a quality check on deliverables, provide a monthly report (on website services rendered, deliverables produced, and website analytics and performance). Provide guidance in getting the website ranking in the first page of Google for relevant keyword phrases vacation planners using search engine optimization for the content. It will include top-down and bottom-up approaches, while setting up inbound and technical SEO strategies.||Inbound SEO Per-page content optimizationKeyword analysis Ensure keyword densityAdd meta descriptionsMake sure that the pages have H1 tags and the correct titles incorporating the keyword phrases for optimizationAdd meta descriptionsAdd alt text messagesXML sitemap locationMinimum of 2 relevant and content-rich blog articles each month Technical SEO Improved website speed and website securityEnsure mobile friendlinessRemove search engine penalties and plagiarism penaltiesDuplicate content auditRemove broken linksEnsure ADA & W3C complianceAdd accelerated mobile pages (AMP) to blogInstall google analytics|
PDOT San Francisco will have full ownership of the marketing content.
The total estimated budget is US$12,000.00 for ten months or US$3,000.00 per month.
VII. PROJECT DURATION
VIII. PROJECT OFFICER/CONTACT PERSON:
Philippine Department of Tourism – San Francisco
Mobile: 415 734 6551
Email: email@example.com or firstname.lastname@example.org
However, the winning RFQ shall be based on the proposal with the most advantageous financial package cost, provided that the amount of bid does not exceed the above total budget.
IX. PAYMENT PROCEDURE
The payment process shall be initiated upon certification by the end-user of satisfactory completion of services and issuance of billing statements by the supplier. Should the end-user get sponsorships, the billing statement should reflect only the actual expenses incurred.
X. DEADLINE OF RFQ SUBMISSION: 10 December 2021