I. PROJECT: PHILIPPINE SPECIALIST E-TRAINING PROGRAM
II. BACKGROUND
The U.S.A. is the Philippines’ third most significant source market with a total of 1,064,440 tourist arrivals in 2019 representing, but with a growth rate of only 2.9 percent as compared to the previous year. Intending to increase the Philippine market share in the U.S. and as the world continues to navigate in the COVID-19 Pandemic, the Philippine Department of Tourism (PDOT) in the U.S. will be conducting a Philippine Specialist E-Training Program to heighten the product awareness among the travel trade about Philippine Tourism products and destinations. The training will help US-based travel agents and tour operators learn and retain information in a fun and interactive ways. The course will be an opportunity to instill travel confidence in the Philippines as markets and destinations rebound from an expected end to the COVID crisis. Course content will incorporate information on measures undertaken in response to the crisis and rehabilitation efforts undertaken in the different tourism destinations.
The Philippine specialist program will become an institutionalized project among the PDOT offices in the U.S. to increase product awareness and strengthen partnership with the travel trade by empowering them to sell and market the Philippines to their respective clients, will eventually translate to increase tourist arrivals from the U.S.
III. PURPOSE / OBJECTIVES
The Department of Tourism San Francisco (PDOT San Francisco) needs a US-based company that engages in developing and executing a Philippine e-learning platform for U.S. travel agents and tour operators. PDOT San Francisco aims to attain the following objectives:
- To promote the Philippines as a preferred brand for at least 5,000 US travel agents and tour operators.
- To develop a qualified Philippine tourism sales force in the U.S.
- To strengthen partnerships with the travel trade while navigating in the COVID-19 crisis.
- To rebuild the trust and confidence of the market through the agents.
- To increase visitor arrivals to the Philippines from the U
.S.
IV. MINIMUM REQUIREMENTS FOR A SUPPLIER
- Must be a US-based company, a duly registered business in the U.S.;
- Must have extensive experience (minimum of 5-year experience) in the business of providing services for the development and execution of an e-learning platform for U.S. travel agents and tour operators.
- Must have done a similar project of developing and executing an e-learning platform for U.S. travel agents and tour operators with at least three National Tourism Organizations and ten travel companies.
- Must have extensive experience (minimum of 5-year experience) in driving sales education and activation of destination marketing through SaaS or Software as a Service and the ability to integrate data in the CRM or Customer Resource Management platform.
- Must have an audience reach or an industry database of at least 75,000 travel agents or travel advisors.
- Preferably with experience in handling the North American market.
V. SCOPE OF WORK/DELIVERABLES
The supplier will build a customized e-training platform for the Philippines to engage and educate agents in a best-in-class portal that exhibited the destination’s uniqueness. The services will include site design, course creation, hosting, marketing, reporting, and customer support, among others. Specifically, the following would scope work:
| SCOPE OF WORK | PROJECT COMPONENTS/ DELIVERABLES | EXPECTED OUTPUT |
| Develop and Execute One Branded e-Training Portal for the Philippines | Custom Course overview page4-5 drop-down menu and additional pages (e.g., Resources, Promotions, and Contact Us, among others) Custom registration page with standard fields Custom URL (domain) Custom Site Design plus custom fonts, colors, and images Platform hosting, maintenance, support, and upgrades | Monthly reports detailing e-Training outputs and completed deliverablesSubmit proposed course outline as a basis for project downpaymentWork with the client to create reasonable goals for the e-Training Portal.Provide clients insights on the results of the e-Training Portal |
| SCOPE OF WORK | PROJECT COMPONENTS/ DELIVERABLES | EXPECTED OUTPUT |
| Content Creation Create two original courses by a travel courses writer (20-30 minute courses that may contain more than one chapter, pending the course content plan) Two hours per month customer support for content and image editsContent up to 1,500 words of the lesson text per chapter Hyperlink to your contentVideo inserted into the contentUp to 5 hours of updatesIn-course resource tab with yourPDF and website links (up to 5 docs/links) Assessments / QuizzesPost-course Graduate survey and evaluationMonthly Student Database including Graduate emails | ||
| Marketing | Includes nine targeted emails per year to key targets Additional digital and social media postings Banners, listing, and print adsThe Philippine-branded e-Training Portal will appear in the following:Supplier’s Homepage Listing for 12 monthsMonthly Newsletter listings for 12 monthsSix e-Blasts to supplier’s Registered LearnersFour Weeks of Banner Ads on TravelPulse.comPhilippines Tourism logo included 2x inRound-up Display Ad in the supplier’s managed/owned publicationPhilippines Tourism Full Page Ad in the supplier’s managed/owned publication | Provide sample copies of nine emails and digital/social media postings |
| SCOPE OF WORK | PROJECT COMPONENTS/ DELIVERABLES | EXPECTED OUTPUT |
| Resource Campus Overlay | Resources serve as reference materials for agents and further education, insight, and understanding.The Philippine course will allow one-click access to all of Philippines Tourism’s collateral and website. | Update Report |
| Reporting | Monthly reporting with real-time access to the reporting dashboard | Monthly Report |
| Expected Output | Generated 5,000 Philippine Specialist graduates Raised level of awareness of the Philippine tourism products and destinations (reached 100,000 agents)Expanded distribution channel, resulting from an increase in actual bookings | Update Report |
VI. OWNERSHIP
PDOT San Francisco will have full ownership of the e-Training portal content, and PDOT San Francisco can host it on its website – www.philippinetourismusa.com and www.itsmorefuninthephilippines.ca.
VI. BUDGET
The total estimated budget is US$50,000.00 for 12 months.
VI. PROJECT DURATION
12 Months
VII. PROJECT OFFICER/CONTACT PERSON:
Zeny Pallugna
Mobile: 415 734 6551
Email: team@philippinetourismsf.org or zeny@philippinetourismsf.org
Note:
However, the winning RFQ shall be based on the proposal with the most advantageous financial package cost, provided that the amount of bid does not exceed the above total budget.
VIII. PAYMENT PROCEDURE
The payment process shall be initiated upon certification by the end-user of satisfactory completion of services and issuance of billing statements by the supplier. Should the end-user get sponsorships, the billing statement should reflect only the actual expenses incurred.
VIII. DEADLINE OF RFQ SUBMISSION: 07 December 2020