Philippines 2015, the tactical program mounted by the Philippine Department of Tourism (DoT), was not yet over, but already, as announced by DoT director for market development Ma. Corazon Jorda-Apo, Visit the Philippines 2016 was already underway as early as late last year.
The announcement was made early December during a press briefing at the Stamford Plaza in Auckland, New Zealand following the inaugural flight of Philippine Airlines (PAL) to Auckland via Cairns, Australia on Dec. 2, 2015, the latest in PAL’s growing list of international destinations.