On their first-ever Canadian roadshow, the Philippines visited six western cities – Nanaimo, Victoria, Kelowna, Abbotsford, Edmonton and Calgary. Attracting almost 250 travel professionals in total, 45 local agents gathered at the Coast Plaza Hotel for the Calgary event.
“The Philippines hasn’t done a lot of promotions in the past,” said Ricky Poon, VP, Silk Holidays, who hosted this “debut” roadshow in partnership with Taiwan and EVA Air. According to Poon, the Philippines and Taiwan are completely different destinations. And with less than a three-hour flight connecting Taipei with either Manila or Cebu, combining the two created an ideal partnership and product.