TERMS OF REFERENCE
The Philippine Department of Tourism-Los Angeles (PDOT-LA) intends to implement a Love the Philippines online campaign with an Online Travel Agency (OTA) in the U.S. from October 1 to December 31, 2025.
| Project Title: | Love the Philippines Online Campaign with an Online Travel Agency |
| Duration: | October 1 to November 30, 2025 |
| Job Specification: | Online Campaign Partnership and Management |
I. Background
The Philippine Department of Tourism, through its Los Angeles Office, is conducting a Love the Philippines branding campaign in the U.S. It aims to strengthen the Philippines’ visibility as a top travel destination among US audiences. Through a multi-faceted approach including a strategic digital partnership, this initiative will generate high-impact exposure for the Love the Philippines brand and attract travelers to the Philippines.
II. Objectives
- Increase destination awareness and engagement among U.S. travelers by utilizing digital channel to boost interest and increase awareness of Philippine destinations among Filipino-Americans and non-Filipinos
- Drive intent to book air travel to the Philippines through digital means and by collaborating with partners such as airlines and OTAs
III. Capability Requirements
- Must be a registered and licensed to do business as an OTA in the U.S.
- Must be among the top 5 OTAs in the U.S.
- Must be able to provide the deliverables stated herein
IV. Deliverables
A. Advertisement placement and design
- Onsite display
- Landing page with routes featured
- Banner advertisements
- Interstitial advertisements
- Flight search results listing
B. Targeted routes
- Manila (Philippine Airlines and China Airlines)
- Cebu (China Airlines and Starlux Airlines)
- Clark (Starlux Airlines)
C. Target no. of impressions: 650,000 paid impressions
D. Added Value: At least 40% of paid advertisement
V. Campaign Period: October 1 to November 30, 2025
VI. Budget
The total budget allocation for the campaign is Twenty-Five Thousand US Dollars (US$25,000.00) inclusive of all applicable fees (PDOT-LA is tax-exempt).
VII. Payment Procedure and Billing
Payment shall be processed within 30 days upon presentation of invoice or billing and supporting documents including agreement signed by both parties.
VIII. Contact Details
Please submit proposal to:
Genesis Raenani G. Renos
Administrative Officer, Philippine Department of Tourism-Los Angeles
3250 Wilshire Boulevard, Suite 707, Los Angeles 90010 California, USA
gen@philippinetourismla.org
IX. Deadline of submission: 22 September 2025
APPROVED BY:
GERARD O. PANGA
Tourism Attache
Philippine Department of Tourism-Los Angeles