Filipino Restaurant Month in Canada 2024

REQUEST FOR QUOTE (RFQ) OR TERMS OF REFERENCE (TOR)

  1. PROJECT

PHILIPPINE DEPARTMENT OF TOURISM (PDOT) FILIPINO 

RESTAURANT MONTH IN CANADA 2024

  1. OBJECTIVES
  1. To promote Philippine cuisines and dishes to mainstream Canadians 
  2. To highlight the skills of Filipino chefs. 
  3. To promote Filipino food ingredients, which will help increase export of these products to Canada. 
  4. To instill a sense of pride among Filipino-Canadians about Philippine cuisines and culture. 
  5. To unite Filipino-Canadians through collective promotion of Filipino cuisines. 
  6. To promote culinary and cultural tourism, which will encourage the market to visit the Philippines for an authentic Filipino cuisine experience. 
  1. SCOPE OF WORK/DELIVERABLES

Services of PR and Event Management Company

  1. Supplier shall assist the PDOT in developing key messages targeting Canadians, advise on key partnership opportunities, and develop strategic plan to promote Filipino food, restaurants, and products.
  2. Supplier shall handle the Media and Marketing Promotions

-Sponsored content

-6 Press Releases/E-newsletters

-Press conference in Calgary on March 18, 2024 – handle media invites, set-up/design and AVP requirements

-Target publications across Canada

  1. Maintenance of website: www.filipinorestaurantmonth.ca 
  2. Supplier shall engage with 2-4 social media influencers across Vancouver, Calgary and Toronto. The influencers will participate and post about the Filipino Restaurant Month, highlight their favourite dishes, must-try recipes to encourage their followers to try the participating restaurants.
  3. The invited or selected influencers will create content for social media posting, reel and stories

-Hashtags to use: #LoveFood, #LovethePhilippines, #filipinorestaurantmonthca

-Access to creative for PDOT to use in their content marketing and advertising

  1. Supplier will handle the professional fees of the invited or selected food influencers. Influencers will have no employer/employee relationship with PDOT San Francisco.
  2. Contents will specifically target mainstream and Filipino Canadians in specified locations.
  3. Promotions of Culinary Tour Packages with partner tour operator/travel agency
  4. Duration – 3 months (February 15-May 15, 2024)
  5. Provide proof of monthly performance i.e., post-campaign report to include actual CTR, impressions and clicks throughs
  6. Campaign Deliverables

-10-15M Impressions (online) 

-Submit a Post Campaign Report to PDOT San Francisco

  1. ELIGIBILITY REQUIREMENTS/QUALIFICATION OF BIDDERS
  1. A reputable Canada-based integrated marketing communications agency company with strong nationwide influence both online and in traditional media.
  2. Has at least 2-year experience working with other National Tourism Organizations.
  3. Has social media, custom content marketing and distribution capabilities
  4. Google certified and has programmatic, retargeting, behavioral, Geotargeting, SEM capabilities
  1. BUDGET

US$15,000 for a duration of 3 months.

  1. PAYMENT TERMS/BILLING DETAILS
  • Please address proposal, contract and invoice to:
    • Ms. Marie Soleil P. Tropicales, Tourism Attache
    • Philippines Department of Tourism -San Francisco
    • 447 Sutter Street Suite 212 San Francisco, CA 94108
    • E-mail: team@philippinetourismsf.org and soleil@philippinetourismsf.org
  • Payment via business check
  • Payment Terms – First tranche: Upon signing of contract 40%; Second tranche: upon completion of deliverables (60%, final payment)
  • Payee’s name (What name should we make check payable to?)
  • Payee’s billing address
  1. EVALUATION PROCEDURE

The winning bid shall be selected not solely based on the amount of bid. The PDOT San Francisco Office shall also consider the creative presentation. Coverage, marketing value and content of the proposal for the above requirements.

  1. CONTACT PERSON/S:

Name: Soleil Tropicales

Phone: (415) 956 4060Email: team@philippinestourismsf.org