Bus Ad

TERMS OF REFERENCE

The Philippine Department of Tourism-Los Angeles Office (PDOT-LA)is in need of an advertisement space in a double-decker, hop-on hop-off bus plying the route of major landmarks in Los Angeles.

I. MINIMUM REQUIREMENTS

a. Must be a reputable hop-on hop-off tourist bus company registered in the U.S.
b. Must be operating in Los Angeles with routes in major landmarks and tourist-frequented areas such as Hollywood, Beverly Hills and Sta. Monica.
c. Must be able to provide full-wrap advertising space in a double-decker hop-on hop-off bus

II. SCOPE OF WORK AND DELIVERABLES

a. Provide advertising space in one (1) unit hop-on hop-off, double-decker bus
b. Production, installation and dismantling of full-wrap bus advertisement graphics
c. Provide specifications for the advertisement (PDOT-LA will render and provide the final graphics)
d. Ensure the quality of the graphics when displayed in the advertising space
e. Provide KPIs such as impressions
f. Provide a Proof or Performance or photos and report on the KPIs achieved after the advertising period

III. IMPLEMENTATION PERIOD

One (1) month advertising from July to August 2025

IV. BUDGET

Thirty-three Thousand Three Hundred US Dollars ($33,300.00)inclusive of advertising space, production of advertising materials, service fees, and surcharges, excluding taxes (PDOT-LA will provide tax exemption document).

V. PAYMENT

To be agreed upon by both parties.

VI. DEADLINE TO SUBMIT PROPOSAL is on May 9, 2025

VII. CONTACT PERSON

Please submit quotations or direct queries to:

Genesis Raenani G. Reños
Philippine Department of Tourism-Los Angeles
gen@philippinetourismla.org

Approved by:

GERARD O. PANGA
Tourism Attache