TERMS OF REFERENCE
I. PROJECT
Title :PHILIPPINE TOURISM AD CAMPAIGN
Date of Implementation : FEBRUARY TO MAY 2018
Location : New York and Chicago, USA
II. BACKGROUND
To sustain the marketing initiatives of PDOT-New York in promoting the Philippines to the US-East Coast and Midwest, and in support of “It’s More Fun in the Philippines” campaign and to further promote the Philippines to the US market, various advertising tools is essential to capture the market and increase tourism awareness with a bigger and better campaign that will reignite the interest of the people in visiting the Philippines, an ad campaign is proposed which is primarily directed to potential travelers to the Philippines.
The ad campaign will utilize various advertising tools that will include billboards in five (5) key cities in Chicago and New York. It will showcase 15-20 key destinations, sights, events, culture and people to be suggested by the DOT and the agency’s local office in Manila.
III. PURPOSE / OBJECTIVE
- To maximize exposure of the Philippines to the US market through various advertising tools/formats.
IV. REQUIREMENTS
- Bidder must either be a US-based or Philippine-based organization with capability to operate in the USA under US laws;
- Bidder must have at least three (3) years of experience in designing and advertising for international and local eventsand other promotional projects.
V. SCOPE OF WORK / DELIVERABLES
Following are the services required by the Philippine Department of Tourism:
- Timeline/Duration
The advertising campaign should run from February to May 2018.
- Elements/Requirements
- 50 units of digital panels in New York sidewalks
- 1,000 units of Static interior Subway Cars throughout the NY Subway System
- 280 units of posters in Subway Platforms, Chicago Wallscape print
- Digital Billboard at New York Time Square
- 50 Metro Lights street level illuminated posters in Chicago
- 16 weeks of media coverage
- On-line portals to be provided for DOT website, Youtube, Facebook and Instagram
- Advertising Tools/Media Formats
- Photography
- Videography
D.All labor including on-site supervision, insurance, and permits should be included in the contract.
V. TIME FRAME AND SCHEDULE OF WORK
December 2017 – Submission of Project paper
January 2018 – Submission of required advertising plan for execution
February – Print/Digital media planning and execution
Production, placements of advertising materials
March to May – Monthly monitoring /status report
VI. BUDGET
Total budget allocation for the ad campaign project is FIFTY MILLION PESOS (Php50,000,000.00)
VII. PAYMENT PROCEDURE
Full payment shall be made after the full completion of the project incompliance with the Philippine Government’s budget, accounting and auditing rules and regulations as below details:
- Approval and signing of the contract design concepts/structure 25%
- Installation and implementation of the project 50%
- Project Completion, Delivery and proof of completion of project requirements. 25%
TOTAL 100%
VIII. EVALUATION PROCEDURE
The winning bidder shall be determined based on the following: a) ad display functionality, b) the bidder’s relevant experience, c) conformity with the rules and regulations of the organizers, d) adoption of the It’s More Fun in the Philippines brand, e) projection of tourism sustainability, and f) financial package cost, provided that the amount of bid does not exceed the above total budget and other rules and regulations applicable per Republic Act 9184 of the Philippines. The rating should be undertaken by PDOT New York.
IX. CONTACT PERSONS
MS. SUSAN DEL MUNDO
Officer-in-Charge
Philippine Department of Tourism-New York
556 Fifth Ave., New York, NY 10036
Tel. No. +1(212) 575-7915
Fax: +1 (212) 302 6759
Email address: pdotnewyork@gmail.com
X. ADDITIONAL REQUIREMENTS
- Contracting party should be able to provide list of previous clientele’s/companies contracted in the U.S.
- Contracting party should have bank account in the U.S.
Contracting party should be Tax Return compliant