LOVE THE PHILIPPINES CAMPAIGN LAUNCH IN THE USA

REQUEST FOR QUOTE (RFQ) OR TERMS OF REFERENCE (TOR)
I. PROJECT: LOVE THE PHILIPPINES CAMPAIGN LAUNCH IN THE USA
(SUPPLEMENTAL TOR)
II. DESCRIPTION
The Philippine Department of Tourism recently launched the new tourism slogan,
“Love the Philippines”. The new slogan aims to push and amplify the new message
across the local and international audience, forming part of the department’s
primary goal of positioning the Philippines as a tourism powerhouse in Asia.
The Love the Philippines Campaign in the USA will highlight Filipino culture, inviting
engagements from both Filipino and non-Filipino communities in the USA,
particularly in San Francisco, Los Angeles and New York Cities.
III. OBJECTIVES

1. To increase awareness on the new tourism campaign, “Love the Philippines”
2. To encourage tourism activity for the Philippines
3. To leverage modern marketing strategies to enhance event visibility and
   attendance
4. To host multiple events across San Francisco, Los Angeles and New York,
   targeting both the consumers and travel trade and a culminating big event in
   San Francisco highlighting the Filipino Christmas traditions
5. To implement a comprehensive pre-event marketing and promotion campaign
   using, but not limited to, OOH advertising, streaming placements, social media
   marketing and geofencing strategy
   IV. REQUIREMENTS/DELIVERABLES
   Services of a PR Agency/Destination Marketing Company (DMC) that will handle
   the following:
6. Supplemental Out-of-Home Advertising: New York – Time Square advertisement
   and more OOH ads in other areas promoting the Love the Philippines campaign
   and the events in the US;
7. Marketing Events and Social Media Campaign
   ● Acquiring extraordinary talents for the events and b-rolls and influencers for a
   more impactful campaign

V. ELIGIBILITY REQUIREMENTS/QUALIFICATION OF BIDDERS

1. A reputable US-based integrated marketing communications agency company
   with strong nationwide influence both online and in traditional media.
2. Has experience working on corporate and social events.
3. Has social media, custom content marketing and distribution capabilities
4. Google certified and has programmatic, retargeting, behavioral, Geotargeting,
   SEM capabilities

VI. SUPPLEMENTAL BUDGET AND TIMELINE
US$150,000.00
Duration of contract: December 1 – December 29, 2023

VII. PAYMENT TERMS/BILLING DETAILS
● Please address proposal, contract and invoice to:
o Ms. Marie Soleil P. Tropicales, Tourism Attache
o Philippines Department of Tourism -San Francisco
o 447 Sutter Street Suite 212 San Francisco, CA 94108
o E-mail: team@philippinetourismsf.org and soleil@philippinetourismsf.org
● Payment via business check
● Payment Terms
50% Upon signing of contract 50%
50% final payment on December 29, 2023
● Payee’s name (What name should we make check payable to?)
● Payee’s billing address
VIII. EVALUATION PROCEDURE
The winning bid shall be selected not solely based on the amount of bid. The PDOT San
Francisco Office shall also consider the creative presentation. Coverage, marketing value
and content of the proposal for the above requirements.
IX. CONTACT PERSON/S:
Name: Soleil Tropicales
Phone: (415) 956 4060
Email: team@philippinestourismsf.org