2021 PHILIPPINE TOURISM SAN FRANCISCO DIGITAL MARKETING CAMPAIGN
- Raise Awareness about the “Wake Up In The Philippines” Campaign by serving targeted display ads to potential travelers in and around specified locations.
- Target Filipino Communities on travel opportunities in the Philippines.
- Drive traffic to the Philippine Department of Tourism USA website, www.philippinetourismusa.com.
- SCOPE OF WORK/DELIVERABLES
- Digital services, i.e., digital display, keyword, retargeting, native advertising
- Impression-based buy
- Contents will specifically target Filipino Americans in specified locations.
- Availability of Philippine Tourism SF digital ad to quality audiences and websites.
- Duration – 3 months (preferably from November 2021 to January 2022
- Provide proof of monthly performance i.e., post-campaign report to include actual CTR, impressions and clicks source per digital tactic and location.
- ELIGIBILITY REQUIREMENTS/QUALIFICATION OF BIDDERS
- Reputable US-based multi-channel media company with strong nationwide influence both online and in traditional media
- Google certified company.
- Their Digital platform analytics must be accessible 24/7 for reporting and optimization.
US$6,000 for a duration of 3 months.
- PAYMENT TERMS/BILLING DETAILS
- Please address proposal, contract and invoice to:
- Ms. Marie Soleil P. Tropicales, Tourism Attache
- Philippines Department of Tourism -San Francisco
- 447 Sutter Street Suite 212 San Francisco, CA 94108
- E-mail: firstname.lastname@example.org
- Payment via business check
- Payment Terms – First tranche: Upon signing of contract; Second tranche: upon completion of deliverables
- Payee’s name (What name should we make check payable to?)
- Payee’s billing address
- EVALUATION PROCEDURE
The winning bid shall be selected not solely based on the amount of bid. The PDOT San Francisco Office shall also consider the creative presentation. Coverage, marketing value and content of the proposal for the above requirements.
- CONTACT PERSON/S:
Name: Zeny C. Pallugna
Phone: (415) 956 4060 Email: email@example.com