Philippine tourism promotion across North America continued in September and into fall, highlighting the country’s culture, culinary experiences, travel opportunities, and diverse destinations.
From a celebration of Philippine arts and culture in San Pedro to travel trade events connecting the Philippines with tourism professionals, these activities continue to strengthen the country’s presence across the U.S. and Canada.
THE LATEST IN TOURISM EVENTS
Celebrating Philippine Arts & Culture in San Pedro
The Philippine Department of Tourism–Los Angeles participated in the Festival of Philippine Arts and Culture in San Pedro, California, on September 12, 2026. Supported by Crimson Hotels and Resorts, the event brought the community together to celebrate and showcase the richness of Philippine culture and heritage.
The festival highlighted Filipino traditions, arts, and cultural expressions while strengthening connections within the Filipino-American community.
The Philippines Connects with Adventure Travel Professionals at ATTA Québec
The Philippines connected with adventure travel professionals at ATTA Québec, showcasing the country’s diverse opportunities for exploration and discovery.
The event offered a chance to engage with travel industry partners and highlight the Philippines as a destination for travelers seeking outdoor adventures, unique experiences, and immersive journeys.
China Airlines Launches Los Angeles Partnership with Wenwen
PDOT Los Angeles attended China Airlines’ partnership launch with Michelin-guided restaurant Wenwen, highlighting the continued connection between travel and culinary experiences.
Beginning October 1, the partnership brings Taiwanese flavors to China Airlines flights between Los Angeles/Ontario and Taipei, offering travelers another opportunity to experience Asian cuisine as part of their journey.
Philippine Airlines Celebrates New Chicago Service
Philippine Airlines celebrated its new Chicago service, creating a more direct connection between Chicago and the Philippines.
The new service strengthens air connectivity between the Midwest and the Philippines, providing travelers with greater access to the country’s destinations and experiences.
American Society of Travel Advisors (ASTA) Hawaii Travel Tradeshow
The Philippines connected with travel professionals at the American Society of Travel Advisors (ASTA) Hawaii Travel Trade Show on October 1, sharing inspiration for future journeys.
The event, held at the Prince Waikiki in Honolulu, provided an opportunity to engage with travel advisors and industry partners while highlighting the Philippines’ diverse destinations and travel experiences.
The annual event featured a consumer show, followed by industry sessions with key travel advisors, cruise lines, hotels, and tour operators.
Filipino American History Month Festival in Houston
PDOT-LA highlighted the Filipino American History Month Festival at the Philippine Post in Houston, bringing the community together to celebrate Filipino culture, heritage, and contributions.
The festival took place on October 11, 2026, in Houston, Texas, and gave attendees a chance to experience Filipino culture and connect with the local community.
Click here for more information about the festival.
Joint Sales Mission with EVA Air Canada
The PDOT San Francisco Team collaborated with EVA Air Canada and the Taiwan Tourism Administration on a joint presentation in Vancouver and Calgary on October 14 and 15, 2026.
The sales presentations and business networking activities connected the Philippines with major Canadian travel agents and tour operators and was supported by Philippine tourism partners including Shangri-La The Fort, Manila Marriott Hotel, Quest Plus Hotel Clark, Bluewater Panglao Beach Resort, Dusit Thani Mactan Cebu Resort, and NUSTAR Hotel Cebu.
PDOT San Francisco Participates in Morris Columbus Fall Travel Expo 2026 (Salt Lake City, Utah)
PDOT San Francisco had a productive participation in the Morris Columbus Fall Travel Expo, held in Salt Lake City, Utah, on October 17, 2026. This was a strong test of the market, as it was PDOT’s first time participating in the fall edition of the Morris Columbus Travel Fair. The event also helps pave the way for PDOT’s participation in the main event next year, the Morris Columbus Utah Travel Expo Mountain American Expo Center in Sandy (near Salt Lake City), Utah (January 20-23, 2027).
PDOT was able to engage with some of the most prominent travel brands in the US, including Delta Vacations, Trafalgar, Exoticca, Globus, Collette, AmaWaterways, Holland America, etc.
Utah is an important market for the Philippines as it is a major Delta Airways gateway, missionary travel connections, strong historical ties, travel preferences, and strategic flight routes.
PDOT USA at the L.A. Times Food Bowl
PDOT-USA participated in the L.A. Times Food Bowl on October 23–24, 2026, in Los Angeles, California.
The event brought together food, culture, and culinary experiences, and offered an opportunity to showcase the Philippines’ rich culinary traditions and growing appeal for food tourism.
International Tourism & Trade Show: Montréal
Join us October 30–November 1 for the International Tourism & Trade Show (ITTS) Montréal and discover more opportunities to connect with the Philippines and experience its vibrant tourism offerings.
SAVE THE DATE: UPCOMING EVENTS
Philippine Dive Delegation to the 2026 DEMA Show
The Tourism Promotions Board Philippines and PDOT North America will lead a Philippine delegation to the 2026 DEMA Show, taking place November 3–6 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.
Recognized as the world’s largest trade-only event for the scuba diving, ocean water sports, and dive travel industries, DEMA provides an important platform for the Philippines to showcase its world-class diving destinations.
The Philippine delegation will include top-level representatives from leading dive resorts and liveaboard operators, as well as officials from key dive destinations across the country.
The event gives Philippine tourism stakeholders a chance to connect with diving professionals, travel buyers, and industry partners while highlighting the country’s exceptional dive destinations.
Pickleball & Island Adventures: The Philippines Experience
Manila + Bohol | January 8–18, 2027
Play, explore, and connect on a curated 11-day adventure through Manila and Bohol. Hosted by Club Osa, the experience combines pickleball, Filipino culture, island exploration, and opportunities to connect with fellow travelers.
Only 8 guest spots are available; click here to sign up.
Very Important Pinoy (VIP) Tour – Winter Escapade Edition 2027
February 7–17, 2027
The much-awaited Winter Escapade returns in 2027 as a special Very Important Pinoy Tour edition. The reunion tour will bring together participants from the U.S. VIP Tour and the Canadian Winter Escapade for another memorable journey home to the Philippines.
The 2027 tour will feature destinations including Leyte, Legazpi-Naga, Siargao, Camiguin, Bacolod-Iloilo, and El Nido, giving participants the chance to explore different regions and experiences across the Philippines.
Learn more about the event here.
To secure your slot for the VIP Tour 2027 – Winter Escapade Edition, register here.
Contact the Philippine Embassy or Consulate near you for more details.
